According to the characteristics of the enterprise, the photography viewpoint of the promotional film is formulated. When taking photos, the expression meaning of the photography viewpoint is different. When the camera point of view is higher than the subject point of view, look down on the camera to get used to taking pictures of large scenes, which briefly reflects the grandeur and level of the picture and increases the three-dimensional sense of the picture together.

In the practical photographing process of enterprise promotional films, the photographed target can be tracked by adjusting the shaking speed. In addition, it helps to create a dynamic and stable atmosphere for the action.

In the process of taking pictures of enterprise promotional films, the brightness and viewpoint of the environment, as well as the rhythm of pushing, pulling and shaking the lens, will affect the final effect. In addition, we should maintain a positive attitude so that we can gain more picture details.

1. Explanatory words.

The narration is clear, the speech is smooth, the words and sentences are concise and lively, and the speech strives to be popular and vivid.

Narrative speech is not a brief description of a picture, but a summary, comment, supplement, extension and deepening of a picture. It is the expression of different pictures of the same sound and different ways of expression of different sounds. Example sentences are like a chain, connecting images and sounds to make them a whole.

When writing notes, try to explain the phenomenon and reason with popular and vivid words. There should be in-depth, in-depth, speculative and philosophical. The commentary cannot be empty.

2. Implementation details.

Only through vivid characters, vivid day scenes and vivid and moving day scenes can the people or things recorded in the promotional films achieve the effect of expressing emotion. If there is no passion, preaching and monotonous words in the TV promotional films, they can neither attract the attention of the audience nor receive the due effect. In order to embody lifelike characters and vivid and moving day scenes, we should pay attention to the details. Because details are small units that reflect characters, events, social environment and natural scenes, typical details can win more with less, see the big with small, make the finishing touch, and then leave an in-depth impression on the audience.

Article source: Jiangmen film and television production http://www.sjttv.com/